And now what you have really been waiting for… the top 5 tips! Get a fresh cup of coffee and enjoy!
5. Keep it Fresh
Content is still king. You don’t want visitors to your site to see outdated content and think your business isn’t active online, which could affect your bottom line. Your site is your company’s face to the world. Make sure your site shows that your company is up to date on industry trends and is actively engaged by regularly creating new content.
4. Building Trust
Building trust is critical if you are selling products or services online. Zappos became successful by offering free shipping and a great return policy. By leveraging the positive experiences of their audience through customer testimonials, Zappos was able to build brand loyalty and grow their business. Similarly, other sites highlight their guarantees and feature certifications or a phone number potential customers can use to contact a real person if any issues occur. These features can make the difference between someone hitting the dreaded back button and making a purchase.
3. Call to Action
Look at any successful ecommerce or service provider site and you will notice they include a CTA, or a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” The best CTAs clarify what you are offering as opposed to forcing people to figure it out on their own. Calls to action should be in the top masthead area and body of a website (above the “fold” that requires the viewer to scroll). If your page is long enough, having another CTA on the bottom of your page is beneficial as well.
2. Proper Messaging
The most important aspect of a site is its messaging. The most effective sites feature clear, concise, bit text messaging in no more than a few words. Do not put long paragraphs on your homepage. Your homepage is a gateway into your site. Use short messaging that gets to the point.
1. The 5 Second Rule
Remember that you have just five seconds to explain your value proposition to users when they enter to your site. The back button is the most widely used command on the web. If you don’t answer a user’s needs right away, he or she will click “back” and exit your site. Make sure your site features compelling copy that draws readers in and gives them reasons to stay.
Image Source: Intel Free Press