You are ready to build your eCommerce website; you have all of the product images and quality content ready to go. All you need to do to get the ball rolling is select a website template. The only problem is that there are possibly hundreds of templates that you can choose. How do you select the perfect one for your brand? There are five key points that you can consider to help you decide.
Focus on the Specific Type of Website Needed
The first thing that you need to keep in mind is that not all of the templates available will work well with an eCommerce setup. You need to focus on searching for the templates that are designed to meet your specific needs. For example, a corporate website might look great from the surface, but the page layouts within the average corporate website are designed for text and not images. You need to find a template that will allow you to put your products in the spotlight, use call-to-action buttons that your prospective customers can easily find, and also be compatible with an online shopping cart.
Prioritize Function over Fashion
It can be very easy to decide to go with the template that visually looks the most appealing. When scrolling through an extensive catalog of available template designs, you will more than likely overlook the functional templates that you need because you are so distracted by the fashionable templates that you want. A major mistake that you can make at this stage of the process would be to select a fashionable template, thinking that you can customize it to meet your specific needs. A more effective approach to take would be to select a functional template and find a way to make it fashionable instead.
Examine the Quality of Customer Service
One key area that many business owners and marketers seem to overlook when it comes to selecting their business website template is the level of quality service that is provided by the company that designed the template in the first place. As you probably already know, loading errors and other faulty situations can arise within your template at any time.
Recent studies have confirmed that 30 percent of consumers will abandon their online shopping cart simply because of the website taking too long to load, the website crashing, or there not being a guest checkout option, according to Savvy Panda. Chances are that you cannot afford to lose 30 percent of your sales, nor would you want to do so. Therefore, you need to make sure that the company that keeps your template running is able to do their jobs so that you can do yours.
Give Yourself Time
Do not feel the need to rush into choosing a website template right away. There are many other pieces of the puzzle that need to firmly be in place before you even make it to this point. Even after you have selected a template, keep your options open because you may very well find another template in the near future that works better for your business. The key is to make sure that you focus on finding the template design that is going to work best for your business and your customers, not your own personal desires or creative wishes.
Always Remember Your Target Objective
The target objective of your website at the end of the day is to captivate the attention of your target audience and convert them into paying customers. One survey showed that over 90 percent of consumers feel that the top priority of a website should be to provide a good user experience, according to eConsultancy.com. Therefore, every single decision that you make in regards to your online presence overall needs to be focused on meeting that specific objective. Even if that means that your template is not as pretty or visually appealing as you would like, its effectiveness as a marketing tool is much more important.