Websites have come a long way in terms of what you can do with them. You can customize them in just about any way you like, and this means that you can also make sure that you get it to be just the way you want it. You have a number of different options when it comes to specializing your store and making it unique. However, there are some things that you just need to avoid.
Do Not Embed the Music into the Page
If you decide to incorporate music into your online business, it’s important that you do not embed it on the web page. This is a great way to slow down your site’s loading times and to also annoy your visitors. If they have the sound on, they may be startled by the abrupt change in sound, and if they have it off, they may be wondering why your page takes so long to load. If you decide that you want to have music on your site, then set it as a separate option. You can install a media player on the page so that your customers can choose to play the music.
Even if you decide that you want to sell music online, you need to make sure that it does not start blaring over the sound system when your visitors log onto the page. Likewise you will want to make sure that if you have multiple music options on the page, they remain off and do not start automatically. Otherwise, it will be chaotic, and your visitors will be inclined to just shut down your page. Even soft and gentle music should be avoided.
Do Not Use Flashing Backgrounds
Flashing backgrounds are a great way to get bad attention. If you look at most ecommerce sites, you will see that most of them use subtle or neutral backgrounds. However, some web design packages include crazy flashing designs like shimmering gems or rotating jelly beans. Aside from the fact that this could cause an individual with epilepsy to have a seizure, the other problem with these backgrounds is that they take a long time to load and distract from the content. It’s difficult to read the content or evaluate your store’s products if you have a background that is spinning and moving. It will also limit the amount of time that your customers will spend on your site, and they will be less likely to return.
Flashing backgrounds are more than just moving and light changing backgrounds. You should also avoid loud backgrounds with numerous patterns and designs. The classic jellybean background from the 1995 PC Clipart and Background book is a great example of this. Even though the jelly beans don’t move, the sharpness of the contrasts, the grids, and the rigid, vibrant pattern make it almost impossible to focus on the web content. You want your store’s products and articles to be the focal point. The background needs to be just that, a background.
