Trends are difficult to predict, because they are so dynamic. Something that just about resembles a trend actually turns into a damp squib, right when you thought it was beginning to shape into something bigger. But, it’s that time of the year and everybody is looking for information on trends that will serve to define or redefine a particular domain. So, let me take a deep breath, so that I can bring to you a small list of top trends that I believe will make their presence felt in the world of web-to-print in 2013.
Remember to take these predictions with just a little pinch of salt, as gazing into the future, even though its right upon us is never easy. So, wish me luck and here goes…
B2B Web-to-Print Services Will Begin to look like B2C
It is my firm belief that the acronym B2B is fast losing its relevance. That’s because, even businesses looking for certain specific services want the service provider to engage them on a one-on-one level.
Web-to-Print is increasingly going to showcase this trend where, Web-to-Print will get personalized. 2013 will be the era of 1 click purchases and minimum customer information, but maximum customer engagement. “Give Them What They Need” will be the clarion call of Web-to-Print services providers. There are already solutions available on the markets that have integrated tracking mechanisms, where a customer’s earlier purchase, is used to make the whole process of ordering prints simpler.
Focus on Convenience and Simplicity
There are companies that are coming up with Web-to-Print solutions that allow printing businesses to become strategic partners of their clients. In 2013, web to print service will get strategic contours so much so that the focus will be on reducing any and every barrier between the services provider and customers. The process of offering on-demand web enabled printing solutions will become even more convenient and simple. What this will do is that it will help build sales volumes and also inspire trust in the customers.
The business of Web-to-Print is something that is just getting out of its nascent stages and it’s imperative that users are confident about its efficiency and all round benefits. By enabling a seamless Web-to-Print solution, customers can order printed materials with full confidence in the printing process and also the fact that their order will processed within budget and in the required deadline.
Advanced Web-To-Print Tools
This is a trend that is very easy to predict. The evolution of Web-to-Print will be manifested in the advanced tools that will be available for users. There seems to be a natural progression towards offering high value services, and delivering the perfect solution for a particular client demand. Businesses can ramp up their printing services portfolio with these tools, to ensure that they have access to the latest printing technology, as well as, online design tools.
Already there are plenty of tools available on the market that offer a whole range of web services that encompass the whole length and breadth of the Web-to-Print domain right from management of an online storefront, to offering dynamic online design to complex retail capabilities. All this will keep getting better and better.
Social Media and Web-to-Print
Engagement between social media and Web-to-Print is all set to get a boost this year. Small and medium businesses have already realized the importance of social media to give an added boost to their marketing efforts, and Web-to-Print service providers will be making use of it too. It is a great platform for customer engagement and businesses can use it to showcase their web-to-print services to their target customers. Social media not just helps along the promotion of Web-to-Print services but at one level enables their distribution as well.
This year, more businesses are going to leverage the potential of Social Media to enhance their Web-to Print Solutions.
Web-to-Print on the Cloud
Perhaps no other technology has enthralled the imagination of IT services providers and industry experts as has Cloud Computing. The fact is that it’s revolutionizing the way data is stored, used, analyzed, disseminated, accessed and optimized. It was but a matter of time that Web-to-Print found its way to the Cloud and broke traditional barriers of printing. Today, customers can produce custom and personalized materials from just about anywhere, because of cloud printing solutions. This is again something that will become more prevalent through this year.
In conclusion, I can only say that all the trends can be generalized into a single heading, namely “Client Engagement’. Each and every trend will be about bettering Web-to-Print solutions to make the life of the user, easier. Each trend will be more profit focused than the other, and businesses will have a whole smorgasbord of printing solutions on offer, each offering them a strategic impetus.
Hi, this is Nirmal Mali. I am working at Design’N’Buy company developing web to print software like custom t shirt design software. Designnbuy also offers photo album builder and all in one card designer and other product print design service at affordable cost. I enjoy writing about new technology and about design and print software industries. I always make myself busy in collecting the stuff about online design software for writing new and fresh article to share it on World Wide Web and hopes that my articles were always teaching you something new.