Every designer needs to know how to create stickers for the products if he wants to either make his product or the product of his client to fly off the shelves in no time. It might seem out of the ordinary, but there is an extensive marketing research regarding how stickers can work well for selling products. Where you are the designer and your client does not know about the advantage of stickers, it is upon you to create such a design that explains to him the importance of stickers.
Even tough, UPrinting sticker printing services can lessen your burden by offering cost-effective and high quality solutions for printing of stickers; however, there are few things you need to know particularly for designing a sticker. First you need to know how to design a sticker as many designers would feel that even if they don’t know the technicalities in designing stickers, they still can. And here are some tips to help you out.
Tips for Designing a Sticker that Sticks
Choose a Design
You can choose an image from the web or one from your own. It is better that you use an image which has a higher contrast as they are clearer and brighter. If you want to start from the scratch, you can always draw an image in your computer.
MS Word can be Good Help
There is software in some computers which have built-in templates for stickers. In that case, you only need to add your design to the template. Even if you don’t know where this software lies in your computer, you can transfer the sticker to Microsoft Word and work from there. MS Word has features that can help you manipulate the image, its dimensions and size to fit with your specifications.
Then there are the trivialities like choosing the right colors. A mix of bright and dull colors works the best if the dominant one is bright. It works especially work when the paper is of low quality. Do make sure to test the colors by printing a few before finalizing.
Usability and Printability Testing
Test your sticker over and over whether it will work best over the object you are pasting it on in regards to dimensions and size. Also, your design has to fit the print size otherwise all of your efforts will go to waste.
Crunchy Creative Captions
Apart from designing, the second most important element of a sticker is the textual messgage. As we know that stickers usually are small in size with relatively less space than other communication mediums, we keep the text as crunchy and creative as possible, so that even this small object of branding may catch some eyes.
Preparation for Printing
Although printing out a sticker is the same as printing a design on a computer paper but you have to make sure of the vinyl aspect of the sheet. A sticker is only as good as its back side. Make sure to use a good quality sheet for that purpose and make a test run with one of the sheets before printing all.
Do’s and Don’ts of Sticker Designing
Simplicity – You should keep your design simple and especially if you want to convey a message through the sticker. A complicated design of a sticker won’t catch a lot of attention. Using too many colors, a very small print or longish statements are a no-no for stickers, something simple and catchy works best.
Size – While bigger objects are easier to see, people won’t be using your bumper stickers if they can take up their entire rear window. Stick to the standard size of the sticker so that it is not much of a bother for your target audience to put your promotional item up anywhere.
Shapes – A human eye is drawn to typical designs which mean that although rectangles and squares are nice and traditional, they are not unique. Use a shape that stands out from the rest. You can have your sticker cut in the shape of the design which might although cost you a few bucks more but will bring you a better business in the end.
Specialty – The main thing you are aiming at with your sticker is to grab the attention of your target audience. Therefore, you should keep on experimenting with the backgrounds and not be a stagnant designer. The standard vinyl paper is white but you can add color to it by changing the background color and printing it like that, doing something out of the box.
Space – Stickers designed for promotional purposes have a lot of space to experiment with and add variation to it. You can avail all the very different options to make your sticker more unique and useful. For instance, if you are using the name and logo of your company and there is still space left, which does in most cases, what you can do is use up that space for adding a little something extra which makes the customer dig a little deeper in the details of your product.
Stickiness – It is very important that you adjust the stickiness of your sticker. A sticker that is too much adhesive and leaves a mark on the object it is pasted on is a turn off. It is a good idea to use appropriate adhesiveness so that it sticks well and takes off well. You have to make it stick for a time, not make it stick permanently.