Gone are the days when designing a business website was one of the most difficult things to do. These days you can find a lot of information on website designing over the internet or in the books that one can easily design a business website following the instructions given. But then again, you need to think and work a lot before starting out with designing a website. In order to build a website successfully, you need to understand the basics of designing a website so that you do not end up with a mess.
Designing a website should not be taken for granted as websites are meant to represent your business and a website can either make or break an image of your brand. So, if you are thinking of designing a website, you must be very careful as it is going to be an online investment of yours. It is important for a business website to be an instant call-to-action i.e. it should motivate the visitor to take appropriate action in your businessâ€™s favor. Also, your website will create your brandâ€™s image in peopleâ€™s mind so you need to make sure that you come up with an excellent website that makes a perfect impression of your business. Create a website which you can mimic elements when printing postcards and other forms of your marketing.
Following are a few useful tips for designing a website which anyone who wants to design a website should consider:
In order to start anything, one needs to have a proper plan. Without proper planning you would never be able to achieve your goals. A planning gives you a path to reach your destination in a more smooth way. So, when it comes to website designing, you need to make a proper plan as to why you need this website. For instance, you might be creating a website to cater your brandâ€™s audience or to promote your online business.
Also, a lot of people do not understand the different between designing and developing so once you actually plan to have a website for your business, understand the basics of developing and designing. A developed website which is not designed properly will be of no user as a visitor wonâ€™t understand anything. Since beauty attracts everyone so good designing of a website is very important and a proper planning will lead to a proper website designing.
When we talk about planning, it means you need to have a proper purpose in your website which your website will serve. The purpose could be any, you might want to promote your product, provide customer services etc. Once you have determined the purpose of developing a website, you can easily understand what sort of designing is required for your website.
Companyâ€™s Business Goal
Your website designing will be according to your companyâ€™s goal so make sure you keep that in mind while coming up with a design. Your website is suppose to build the credibility of your company so everything should be according to companyâ€™s goal and of high quality as people will judge your brand by your website and if it is poorly constructed, no one would want toÂ visit it again and your brand will get affected too.
Marketing Plan Of A Website
While designing a website one needs to take care of things before designing a website and while designing a website. Before designing a website, one must have a marketing plan as well so that his website can be promoted. There is no point of designing a website if your target audience is not aware of it. Now, your marketing plan does not have to cost you a fortune as marketing is considered to be really expensive and mostly people avoid getting into it.
This is no longer the case and you can easily promote your website and that too without having to spend too much. If you cannot spend a lot on marketing, you can start promoting your website over other popular social networking websites. This is a great way to promote your business and reach out to your target audience.
Website According To Your Target Audience
A website should be designed while keeping in mind the target audience. Always put yourself in the shoes of your audience. While designing, keep in mind the reasons due to which a person who is online will visit your website. If someone is visiting your website, he is obviously looking for some answers related to your brand. So you website should be designed in a way that can help user in finding answers to his questions easily. If a visitor will not get answers to his questions it will frustrate him and you will lose out on your traffic. So, while designing think like an audience and then come up with a design which is user friendly.
Professional Web Design
Since you are designing a business website it should be utterly professional and it should reflect your brand in everyway. The main purpose of any business website is to promote your business so it should be full of your companyâ€™s logo, taglines and images. However, it is very important to maintain a balance so make sure you do not over do things while representing your brand. Each and every page of your website should look professional and also, it should serve its purpose. When a user clicks on a link, he is expecting to get the relevant information so the language and tabs should be easy to understand.
Analyzing the Competition
Always analyze the website of your competitors and you obviously need to come up with something extraordinary in order to give them a tough competition. Remember, good designing is very important but the quality content is equally important so the content writing of your website should be given a lot of importance. The content of your website should be search engine friendly and not only this it should be user friendly too which means the language used should be easy to understand. Hire a professional who knows in and outs of search engine optimization so he can help you with the keywords and effective content writing.
Your website designing will depend a lot on your financial budget. This is something that one needs to consider even before starting a project because your budget will determine the quality of your website. If you are low in budget, you can try designing a website on your own with the help of content available online. If you can, going for a professional designer is always a better option.
User Friendly Interface
While designing a website, easy navigation should be the most important factor. If your website leaves a visitor confused and frustrated, you have not designed a good website. Some things in websites are quite obvious and should stay the same. For instance a user knows that â€œContact Usâ€ is mostly at the bottom or at the top right corner so you do not have to change places. Another example would be that it is very common to click on the logo to go tome homepage so make sure your logo on any page should redirect the user to home page. Do not make a user confused and give him a good designed but a user friendly website.
To Sum Up
A website should always be designed with the scope of growth and should act as an immediate call-to-action for its visitors. Things will change and with the passage of time, things will change in your business as well so you need to design a website keeping in mind the scope of changes. You should be able to include or remove things whenever it is required. Designing a website is not at all difficult if you have a proper guidance as a beginner or a professional designer who knows his work. The above mentioned tips will help you a lot in designing a great website. Best of luck!
Great article. Most of it I knew, but there’s always something to learn.
thank you Arfa.